Landlords have vowed to “go the extra mile” for retailers as rent quarter day hits this week.

Property giants including British Land, Hammerson, Land Securities, Lend Lease and Prupim are offering retailers an “unprecedented level of support”, their trade body the British Property Federation (BPF) claims.

The landlords said they would discuss more flexible terms as retailers face rent quarter day, which hit yesterday.

BPF chief executive Liz Peace said: “Helping businesses that do have a future get through a rough patch makes perfect sense.”

Prupim head of UK asset management Peter Best said: “The industry has shown flexibility on monthly rents, service charges and hardship support to retailers because it is the right thing to do, and because it is ultimately in the long-term interests of our investors.”