Lakeland, Stratford-Upon-Avon

Store of the Month: A quintessentially middle-English retailer, Lakeland reinvents itself with a store that takes kitchen and cookware and presents them as a series of lifestyle offers. This is a long, deep shop and yet in spite of the relatively high equipment, finding your way around is simple due to effective signage and visual merchandising. Perfect for Stratford-upon-Avon, the format would also work well in most other urban arenas.