JD.com hits record $29.2bn sales in 6.18 shopping festival

JDcom

Chinese ecommerce titan JD.com made a record-breaking $29.2bn (£23.2bn) in sales during its annual 6.18 shopping festival, bolstered by orders from smaller cities.

The online retailer’s sales transaction volume soared 18% year on year during its annual 18-day shopping festival, which culminates on June 18, driven by sales of new products and higher-end items.

Transaction volume growth in lower-tier cities drove sales on the platform and was twice as high as the overall growth registered on JD.com, as new users from secondary and tertiary locations flocked to the website.

The etail giant fulfilled 91% of orders made during the festival on the same or next day, while its smart customer service robot answered 90% of the 32 million queries put to it independently during the period.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.