Adeo’s Leroy Merlin DIY group is to invest RUB15bn (£312.2m) to open 15 stores in the central regions of Russia.

A pilot store will open in Tver by the end of January. The retailer will then plan the pace of openings in other cities.

General manager Vincent Gentil told Russian newspaper Izvestia: “Smaller Russian cities are calling for smaller investment.” He said the total cost of the Tver store was low at RUB1bn (£20.8m).