JC Penney is to reinstate promotions in a reversal of its year-old strategy of everyday low prices. The shift comes amid declining sales and a shopper backlash against chief executive Ron Johnson’s decision to abandon the hundreds of discounts, coupons and Sales
a year the retailer was known for.

The retailer has not revealed the number of Sales events planned, and discounts will vary depending on the Sale.

Johnson has vowed not to restore couponing.