JC Penney to reinstate promotions strategy

JC Penney is to reinstate promotions in a reversal of its year-old strategy of everyday low prices. The shift comes amid declining sales and a shopper backlash against chief executive Ron Johnson’s decision to abandon the hundreds of discounts, coupons and Sales a year the retailer was known for.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.