PROMOTIONAL RESEARCH
International expansion is not without its challenges, but good foresight and market research will make a huge difference to overseas success.
In recent years, big-box retailers such as Carrefour and Tesco have focused on their home markets.
But with the latest figures showing that 56% of retailers looked at increasing their international expansion during 2017, this marks a seismic shift in strategy.
Operating in 11 global markets, Primark has seen its international sales soar by over 150% in the past five years to an estimated £3bn.
Ted Baker is another home-grown success story, with international sales increasing 35% year on year in 2017.
Developing its international ecommerce platforms has been a key part of its strategy, launching new sites in the UK, North America and Australia, followed by its first language-specific sites in Europe and online concessions businesses in China and Japan.
By strengthening its presence within each market, the quirky retailer is outperforming its rivals and becoming a truly global lifestyle brand.
Find out more
In this exclusive report, in association with Addleshaw Goddard, Retail Week investigates which global markets are ripe for the picking, the challenges to consider, and how brands are effectively balancing the risks and rewards to establish a global footprint.
Download the full report here.
For best results, view this map on your desktop computer.
No comments yet