Zara is set to open the doors to its new Oxford Street flagship tomorrow, its fourth on the famous shopping street.

The store, which is in the new Park House development near Marble Arch, debuts its new design which features a “stripped-down environment” with merchandise presented in cube-like spaces.

Inditex UK managing director Dilip Patel said: “People will think wow when they realise the price points are the same but it looks like an upper end, luxury environment.”

The three floor, 1,500 sq m store houses just womenswear and menswear. It has video screens featuring footage of the brand as well as chill out areas.

The retailer, which has 19 stores in the Capital, said it aims to expand further in the city. It is eyeing opening a fifth store in the east end of Oxford Street.