Taking offers to where the people are could be the new way of ensuring that your proposition is not overlooked. John Ryan reports
One of the inconvenient retail truths is that there are still too many shops and in a lot of cases they are clustered together in destinations to which many shoppers are increasingly reluctant to travel.
The question has to be whether there is another way of doing things, other than endeavouring to sell more online?
One possible answer when faced by a present in which consumers would rather shop via their phones or laptops is to take the shop to the customer, rather than the other way around.
Retail Week stores editor John Ryan shines a light on six innovative ways retailers are bringing shops to the customer.
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