After its recent acquisition of 31 Wyevale Garden Centres made Dobbies the biggest garden group in the UK, Retail Week visits its new-look destination store in Edinburgh to talk to boss Graeme Jenkins and chair Andrew Bracey about their vision for the business.
Even on a rainy midweek day Dobbies’ car park in Lasswade, Edinburgh, is jam packed with customers.
At 55,000 sq ft the new-model store not only sells everything that might be expected from a garden centre but has been curated to include several ranges from brands such as Hotel Chocolat, L’Occitaine, Joules, Booths, Cook, Nespresso and even a local butcher.
The store also has an onsite restaurant that has the feel of a local café and serves homemade food.
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