Frozen-foods specialist Iceland has begun work on the second phase of a £5m investment programme at its head office in Deeside, Flintshire.

Iceland is revamping its Deeside head office


Iceland is revamping its Deeside head office

The latest £2.5m investment is designed to enhance the working environment for Iceland’s central team and will fund new air conditioning, LED lighting, new office furniture and the extension of its Roxy staff restaurant.

It follows Iceland’s creation a £2m product development kitchen at Deeside last year, which was designed to increase the pace and quality of product innovation.

The development also provided new capabilities in food filming and photography to support Iceland’s advertising and social media engagement.

Capital outlay

Iceland joint managing director Nick Canning said: “This latest phase of work brings our total investment at Deeside in 2016 and 2017 to £5m, which is one of the largest capital outlays we have made on the site since we established our head office here in 1979.

“Over the last year we have strengthened our head office team by around 100 people to support our renewed focus on product quality and innovation, the rapid growth of our ecommerce business, major improvements in our merchandising, and the expansion of The Food Warehouse.

“The success of all these initiatives is reflected in the strong sales performance recorded by Kantar Worldpanel and others, showing that Iceland is once again one of the fastest-growing food retailers in the UK.”