The annual Iceland managers’ conference is always a lively affair but this year’s event in Birmingham had a little more electricity.

Iceland boss Malcolm Walker took to the stage in a Faraday cage to illustrate the spark he brings to the company

Boss Malcolm Walker took to the stage in a Faraday cage to illustrate the spark he brings to Iceland. Not to be outdone, chief financial officer Tarsem Dhaliwal appeared on a flying carpet to reveal next year’s event will take place in Dubai.