In pictures: Selfridges unveils fairytale-themed Christmas at Oxford Street flagship

Selfridges has decked out its iconic Oxford Street store with 25 fairytales.

Selfridges has launched its ‘storytelling’ Christmas displays that draw inspiration from fairytales including Sleeping Beauty and Hansel and Gretel.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.