Harvey Nichols has launched a box at Manchester City’s football stadium selling products from the luxury department store.
The 8ft by 11ft hospitality box at the Etihad Stadium has been transformed into a shopper’s paradise with clothes, handbags and shoes from designers including Jimmy Choo, Christian Louboutin and Dolce & Gabbana.
Guests are able to purchase goods, with a dedicated team on hand to process purchases.
The box, which caters for up to 10 people, has a personal shopper to advise visitors on the latest trends and beauty therapists offering makeovers to massages.
Harvey Nichols chefs are on hand to serve sumptuous match day fayre and cocktails are served in the box. A sommelier from the department store is also on hand to give spirit or wine tasting masterclasses.
Guests also take home a complimentary Harvey Nichols gift bag which includes wine, soap gift sets and macaroons in Man City team colours.
Visitors can enjoy the box on match days and non-match days and will cater for events such as birthdays, hen-dos and corporate events.
Harvey Nichols Manchester store director Iain Mackenzie said: “Harvey Nichols is renowned for being a leader in the fashion world and we are pleased to be the first to launch such an original venture in the sphere of football.”