Williams Sonoma-owned West Elm has launched a UK transactional website widening the product range it offers in the country.
The online debut follows the home furnishing retailer’s store launch on Tottenham Court Road in December.
The website, which ships to the UK, including Northern Ireland, the Highlands and the Channel Islands, offers a larger selection of product than is currently available in the London store.
West Elm president Jim Brett said: “Successful multichannel retailing is a hallmark of West Elm and one of the core strengths of our business. We’re thrilled to launch our UK ecommerce site and offer customers a seamless experience whether they shop with us in store, online, over the phone, or any combination of our channels.”