ProCook warns on profits as shoppers ‘tighten their belts’ amid cost-of-living crunch

ProCook Tottenham Court Rd

ProCook has said sales and profits for its current financial year will be behind previous forecasts as shoppers face “exceptional pressures on discretionary spend”.

The kitchenware retailer said trading in the last two months “has been impacted by increasingly challenging market conditions, with customers affected by the well-documented exceptional pressures of discretionary spend”.

This, exacerbated by trading against “exceptionally strong comparatives” for the prior year, means that, although ProCook’s like-for-like sales are “significantly higher” than pre-Covid levels, they have decreased across all channels year on year.

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