Primark has opened the first standalone home store in Great Britain following a successful launch of the concept in Belfast earlier this year.
The new location allows shoppers to browse Primark’s “trend-led interiors and must-have home essentials – all under one roof”, according to the retailer.
The store is set over two floors across 12,000 sq ft, with a mezzanine floor featuring Primark’s travel products, including luggage, packing cubes and travel accessories.
The new opening forms part of the retailer’s wider investment in Manchester, with Primark’s Market Steet Flagship and existing Trafford Palazzo store also undergoing revamps.
The Market Street store will open with a new look next month, featuring a performance wear area, a pre-loved section and a makeover of its RAWR beauty studio.
Primark Trafford Palazzo store manager Ceara Doyle said: “The buzz and excitement around this new opening has been incredible and finally getting to welcome our first customers through the door this morning was a real moment to remember.
“That amazing moment was only possible because of our brilliant team who have been working behind the scenes to bring the store to life – from fitting out the space, right down to the final cushion fluffs this morning. The new store truly is a dream for interiors fans, and we can’t wait for people across Greater Manchester to come and explore the extensive range, be inspired by the great style on offer, and find quality, affordable pieces to treasure in their homes, now and for years to come.”
No comments yet