The Range has snapped up a number of former BHS sites as it moves to diversify its store portfolio. Retail Week visits its new Surrey Quays branch.
The discount homewares retailer opened the doors to its store in Surrey Quays shopping centre – where a BHS previously stood – in London earlier this year.
The outlet is one of the shopping centre’s anchor stores. It has a wide product range across divisions ranging from DIY and furniture to arts and crafts and pet care.
The store also has several areas dedicated to clothing offers, with a particular focus on outdoor clothing such as waterproof jackets and wetsuits.
There is a diverse offering of women’s clothing and accessories on display in-store, as well as cosmetics and haircare items.
The retailer has employed a similar tactic to rival B&M, which has rolled out a series of in-store offers and seasonal events to drive sales outside of peak periods.
Prominently displayed in The Range’s Surrey Quays branch is an eye-catching display of holiday-friendly summer items including inflatable pool floats, paddling pools and sand buckets.
The branch is one of two former BHS sites the retailer has snapped up as part of its ongoing effort to add more shopping centre and high-street stores to its traditionally retail-park-focused footprint.
The Range, which recently hired former House of Fraser boss Nigel Oddy to be its new chief executive, currently operates from around 140 UK stores, but has bold plans for a 600-store portfolio.
Read more: Five fascinating facts about The Range