Ikea has unveiled plans to open a new smaller store concept as part of its plans to make the homeware giant more accessible.
The new city-centre store is due to open in Hammersmith, London, in spring 2021 located in Kings Mall, which has been acquired by Ikea’s parent company Ingka Group as part of a £170m investment.
The store will sell 2,000 home furnishing accessories to take away on the same day with the option to purchase the entire product range from the store for home delivery.
Last year, the homeware giant opened its “most sustainable” store in Greenwich and two smaller planning studios – one on Tottenham Court Road and one in Bromley – however, the Hammersmith store is a completely new format.
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