Ikea has unveiled plans to open a new smaller store concept as part of its plans to make the homeware giant more accessible.

The new city-centre store is due to open in Hammersmith, London, in spring 2021 located in Kings Mall, which has been acquired by Ikea’s parent company Ingka Group as part of a £170m investment.

Ikea Hammersmith store

The Hammersmith store will be a completely new Ikea format

The store will sell 2,000 home furnishing accessories to take away on the same day with the option to purchase the entire product range from the store for home delivery.

Last year, the homeware giant opened its “most sustainable” store in Greenwich and two smaller planning studios – one on Tottenham Court Road and one in Bromley – however, the Hammersmith store is a completely new format.

Just like at its big-box stores, customers will also be able to purchase Ikea’s famous meatballs in Kings Mall.

Ikea UK and Ireland country retail manager Peter Jelkeby said: “Our plan to open a new city centre store in Hammersmith is an exciting next step as we continue to respond to people’s evolving shopping habits, making Ikea more convenient than ever before.

“People have been eager to see our affordable range and access our life at home expertise on the high street for some time, so we’re excited to introduce a unique Ikea store to the vibrant local community in Hammersmith and London.”

London Borough of Hammersmith and Fulham council leader Stephen Cowan said: “We’re very pleased Hammersmith will benefit from having Britain’s first Ikea city store. The new Ingka Centre will help rejuvenate King Street and improve our neighbourhood for all our residents and local businesses.

“We’re delighted to benefit from this huge investment and look forward to working with Ingka Centre, our residents and the wider community to deliver something really special here.”