Ikea boosts customer service with home improvement advice and AI

ikea flags

Home and furniture giant Ikea is training up its call centre workers to become interior design advisers, as artificial intelligence plays a crucial role in answering its customer enquiries, according to Reuters.

According to a report, an “artificial intelligence bot called Billie” has handled 47% of Ikea’s customer enquiries over the past two years since its launch.

 

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