Strategy spotlight: Five ways Ikea will drive long-term success in the UK

IKEA Hammersmith - 021

As the long-awaited Ikea store in Oxford Circus is set to open later this year, what can we expect from the Swedish retailer?

As the long-awaited Ikea store in Oxford Circus is set to open later this year, our Retail Week analyst team examines five ways the Swedish retailer will drive long-term success in the UK. 

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