Dusk posts strong sales growth as shoppers seek out bargains

The online home and furniture retailer increased revenue 28% to £195m for the year ending March 31, 2026, driven by “strong consumer demand”.

Dusk reported that profitability improved significantly during the second half of the year, following operational improvements, including a £1.5m investment to enhance its logistics and technology infrastructure. 

The retailer said in a statement: “While mindful of the uncertain macro environment, the company enters FY27 confidently, with a clear growth strategy in place to drive multiple revenue streams, and a rapidly growing customer base. Profitability continues to improve, driven by revenue growth and ongoing operational efficiencies, which will afford the company further investment opportunities going forward.”

Repeat customers now account for 50% of total orders at Dusk, with bedroom furniture its most popular category, growing 159% year on year.

Expanding into new channels has been a strategic priority for Dusk over the last year, launching a wholesale partnership with Very earlier this month, opening a dropship operation in garden furniture, and hosting 15 pop-up retail and in-person experiences across the UK. 

Earlier this year, Dusk introduced a dedicated B2B trade offering targeting housebuilders, build-to-rent operators and property developers. The retailer said the complementary B2B website is set to launch early in FY27, accompanied by a tailored pricing structure.

Dusk chief executive Chris Read said: “FY26 has been another strong year for Dusk as we have built on prior growth investments to deliver significantly improved performance and profitability, with revenue increasing to £195m, representing a 77% CAGR over the last three years.

“The market continues to be competitive, and against that backdrop, we are delighted that we continue to rapidly grow our market share, while serving our growing customer base with our differentiated proposition.

“Over the last year, we have taken significant strategic steps to build a sustainably profitable business and prepare for the next phase of growth. This has included expanding our product range, strengthening our brand presence, and entering new channels such as B2B, wholesale partnerships and dropship – providing new and existing customers with greater choice and convenience.

“With these foundations in place, and momentum carrying into FY27, we are confident in our ability to continue to grow the business. Our continued focus on style, quality and affordability, alongside an operating model that enables us to stay close to our customers, means we can continue to serve them well – and further consolidate our position as the market disruptor.”