Fast-growing value home and furniture retailer Dusk has launched on Very.
The online department store will stock 170 lines of Dusk’s furniture, upholstery, and textiles range. The launch is part of a push by the group to expand the number of brands within its home category offer, with over 450 brands now available on the site and 40 new brands added since last summer.
Earlier this year, Very expanded its own-brand proposition with the launch of The Very Collection Home.
The Very Group chief customer and commercial officer Sam Wright said: “The introduction of Dusk is an exciting step in our continued investment into our multi-category offering. Home is a strategic priority for us here at Very, and the transformation of the category over the last 18 months has been well received by our customers. The launch of Dusk offers our customers even more choice, and we have no doubt our customers will love the range.”
Dusk head of product Jennie Mijailovic said: “We’re really pleased to be able to offer Very’s customers a range of Dusk’s bestselling products through this new partnership. The online retailer has been growing its home offering over recent years and is known for its great range of brands, making it an exciting partner for us. Our collections are high-quality and designed to make luxury living affordable, something which we know Very’s customers will love.”
Profitability at Dusk reached record levels in December, and the retailer recorded a revenue increase 26% to £140.9m over the prior nine months, following “a year of accelerated investment”, according to the business.
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