Dunelm profits soar driven by digital sales and localisation
Dunelm has recorded a profit rise as it transitioned from physical retailer to “proven digital-first, multichannel” retailer.
The homewares retailer reported a 45% increase in profit before tax year on year to £158m in the 52 weeks to June 26, which it said reflected “ongoing operational grip”.
While its stores were closed for more than a third of the financial year, sales grew 26% overall to £1.3bn, largely driven by digital sales which were up 115% compared with 2020.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.