The Cotswold Company grew orders 13% over the golden quarter as shoppers refreshed their homes for guests at Christmas.
The premium homeware retailer saw orders increase 13% to £16.4m for the nine weeks to December 31, up £1.8m on the same period last year and 64% on pre-Covid results.
Online, which accounts for 80% of the business’ sales, the bounce rate reduced 9% and conversions increased 3%, while sales and footfall in its growing retail showrooms business grew 19% and 11% respectively.
The retailer said the results were a testament to improvements in its marketing, as online and in-store visitors increased during the period, with engaged active purchasing customer numbers up 14% year on year.
Demand was also driven by shoppers preparing their homes for entertaining guests over the festive season, with over 5,700 dining chairs sold ahead of December 25.
Chief executive Ralph Tucker said: “We are seeing consumers move away from ‘throwaway’ furniture in favour of high-quality, made-to-last products that better reflect their personalities across all rooms of the home – particularly in the run-up to hosting guests at Christmas and new year. Our core furniture range comes with a 15-year guarantee, which appeals to customers who want great quality and sustainable pieces in their homes that showcase timeless design aesthetics and are available at great value prices.
“Our long-term focus on product quality, combined with investments in our omnichannel model, including optimising the online user experience and delivery service, are driving conversions and customer engagement.
“Looking ahead, we are confident that our online-led model underpinned with high-quality service and products as well as effective marketing investment will enable us to deliver our medium-term strategic goal of becoming the UK’s leading, premium handcrafted homeware brand.”
The company opened its ninth showroom in Bath just before Christmas, which it said was already trading ahead of expectations.
No comments yet