Five tech trends that will shape retail strategy in 2024
Which technology trends should retailers be considering in the new year and why is it worth investing time and money in them? We asked a panel of industry experts to talk us through the frontrunners
1. Gen-AI projects gathering pace
Artificial intelligence – or, more specifically, AI – was the Collins Dictionary word of the year in 2023, but the coming 12 months look set to be when retail begins to find real user cases for it, in particular the generative AI (Gen-AI) strand of the technology.
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