Bloom & Wild snaps up French rival in European expansion drive

Bloom & Wild bouquet of flowers in yellow vase

Bloom & Wild has acquired French rival Bergamotte for an undisclosed sum, marking its second European acquisition in four months.

Online florist Bloom & Wild said that its latest acquisition would grow its French business four-fold and give it a top-five position in the country’s flower market, as well allowing it to establish operations in Germany, where Bergamotte has recently expanded.

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