Fashion retailer Hobbs has appointed design and architectural practice Child Graddon Lewis to assist on the development of a new concept that will house the existing Hobbs collections and its new NW3 range that is due to launch this autumn.
The new store concept is intended to emphasise the retailer’s “English” heritage and to provide a “contemporary twist” in the four stores into which it will be installed, including a new flagship.
Hobbs plans to attract a more contemporary customer through the new look, although chief executive Nicky Dulieu has previously said that a decision on roll-out will be dependent on the success of the pilot stores. Hobbs reported record sales of £101.6m for the year to January 31. Presently, the retailer has 125 stores and concessions.