HMV

Comment: Lessons from HMV's Twitter debacle

By Hugh Boyle2013-02-01T15:16:00

Retailers should learn from HMV's Twitter debacle

If it wasn’t such a damning indictment of retailers’ understanding of social media, there would be a delicious irony to be enjoyed in Thursday’s decidedly cautionary tale told by HMV’s staff through its Twitter account.

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