Hugh Boyle

  • Retailers should learn from HMV's Twitter debacle
    Opinion

    Comment: Lessons from HMV's Twitter debacle

    2013-02-01T15:16:00

    If it wasn’t such a damning indictment of retailers’ understanding of social media, there would be a delicious irony to be enjoyed in Thursday’s decidedly cautionary tale told by HMV’s staff through its Twitter account.