London’s Oxford Street will host the first High Street Fashion Week in September with the hope of attracting more shoppers to the capital’s famous street.

Stores along Oxford Street will offer promotions and hold events across the week including promotional shopping days and fashion and beauty workshops. There will also be late night shopping and champagne receptions.

Organised by the New West End Company, the Oxford Street Fashion Week will run from September 7 to September 11.

Retailers will also exhibit their autumn collections in a virtual fashion exhibition.