Here come the ‘super hero’ girls in Boots’ latest Christmas TV ad campaign, celebrating women’s ability to multi-task over the festive period.

Boots_ad_campaign_2011

Using its long-running ‘Here come the girls’ ad campaign - which the health and beauty retailer believes is “synonymous” with Christmas - the advert shows ‘the girls’ transforming their neighbourhood from a sleepy suburban street into a winter wonderland.

A one minute slot premiered on ITV and Channel 4 on Thursday evening, while a series of 10 second and 30 second ads will also air in the run up to Christmas. Creative agency Mother created the ads, which also features a “newly energised” soundtrack.

Here come the 'super hero girls' as Boots launches its new Christmas television ad

Topics