The Perfume Shop price freeze saved customers £870k

Exterior of The Perfume Shop in Bluewater shopping centre

The Perfume Shop said its price-freeze initiative, rolled out in late 2022, has saved UK shoppers more than £870,000 this year.

The fragrance retailer announced a price freeze on more than 138 bestselling fragrances, including brands like Calvin Klein Obsession and Pascal Morabito Gold Oud Edition, until 2024 to support customers through the cost-of-living crisis.

The Perfume Shop said it saw an increase in customers shopping directly from the price-freeze section on the website as lower-priced fragrances saw an increase in popularity.

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