The Fragrance Shop smells success with Christmas sales boost

The fragrance shop

The Fragrance Shop has reported an uplift in Christmas sales bolstered by online growth, but full-year profits slipped in “tough” market, Retail Week can reveal.

The specialist retailer posted a 1.2% uplift in sales in the seven weeks to January 4.

The retailer did not profile a like-for-like sales figure for the period but said they “were positive” over the festive period, while online sales rose 17% driven by a 40% uplift in click-and-collect orders.

For the full-year to March 2019 the retailer’s EBITDA declined 5.5%, which The Fragrance Shop described as “a robust performance in the face of kamikaze discounting at distressed retailers that made the market acutely competitive.”

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