Customers shopping on Superdrug’s website and app will now have access to a host of new offers – on top of the retailer’s everyday deals. These include loyalty rewards such as added discounts or free delivery after reaching a spend threshold.

As part of the scheme, Health and Beautycard holders who have already spent £300 with the retailer will automatically be promoted to VIP membership with access to 12 months of offers, including “always on” 10% off on own-brand products and beauty services.