Superdrug launches VIP rewards scheme in latest loyalty drive

Customers shopping on Superdrug’s website and app will now have access to a host of new offers – on top of the retailer’s everyday deals. These include loyalty rewards such as added discounts or free delivery after reaching a spend threshold.

As part of the scheme, Health and Beautycard holders who have already spent £300 with the retailer will automatically be promoted to VIP membership with access to 12 months of offers, including “always on” 10% off on own-brand products and beauty services.

Over 150,000 Superdrug customers will automatically qualify as VIPs.

Superdrug ecommerce director Matt Walburn said: “We are excited to bring the new app and introduce VIP rewards to our shoppers. We wanted to reward our loyal customers with offers that they would find useful and be able to use day to day on products we know they love.

“We also wanted to make sure the rewards were accessible for a good amount of time. Allowing shoppers to remain a VIP for 12 months after reaching the threshold of £300 means that shoppers can take full advantage of all of our promotions, using stackable discounts to get fantastic prices.

“The new VIP rewards scheme also sees us starting our journey to move from physical cards to an app-based loyalty scheme, enhancing our offline plus online initiative to engage and improve the customer experience.”