Superdrug has announced early reductions on Christmas gifting ahead of January as it commits to making the holiday more affordable and accessible to customers.
The health and beauty retailer has launched its “earliest ever” reductions across a range of Christmas gifts ahead of the January Sales. This comes after the retailer announced early Black Friday offers for its loyalty card members to help customers spread the cost of Christmas.
Superdrug has also extended its Black Friday offers across 15 products, including its own-brand makeup range Studio London, and offering discounts on an additional 64 gifting options ahead of Christmas.
Superdrug own-brand director Jamie Archer said: “We started our Black Friday offers earlier than ever this year with the understanding that our customers want to spread the cost of Christmas now more than ever and so we’ve decided to extend some of our Black Friday deals, as well as offering more fantastic prices across a further 64 gifting products.
“As an accessible retailer, we are committed to helping make Christmas more affordable and have decided to continue giving our customers big savings up until the end of the year to help shoppers make the best of their festive budgets and treat their friends and family this Christmas.
“At Superdrug, the customer is always at the heart of what we do. With this in mind, we have focused on offering quality and value to our shoppers, ensuring the beauty and health products we know our customers want and need are accessible for all budgets.”