Superdrug has launched its online marketplace as part of a drive to “dramatically increase” its health and beauty range.
The retailer, which unveiled plans to create an online marketplace earlier this year, has hit ‘live’ on the venture this morning (November 21) in the midst of the crucial Black Friday and Christmas trading period.
Around 300 brands have signed up to the marketplace since Superdrug lifted the lid on its ambitions back in March.
Superdrug said the move will double its product offer and allow customers to shop a range of “undiscovered, innovative and affordable” products from “homegrown, female-founded, sustainable and inclusive” new brands.
New sellers include ethical skincare brand UpCircle, handmade skincare brand Nature Spell and women’s razor brand FFS.
The marketplace, which Superdrug says is the first of its kind from a UK health and beauty retailer, will display third-party products alongside the retailer’s existing product offer, identifiable by a Superdrug Marketplace logo and banner.
Superdrug marketing and ecommerce director Matt Walburn said: “Marketplace is the exciting next step in our digital transformation programme.
“Our intention is twofold: to promote diversity by supporting entrepreneurs and small businesses within the industry and to dramatically increase our range on Superdrug.com, broadening and strengthening our accessible beauty and health offering to our customers.”
Superdrug developed the platform alongside SaaS provider Mirakl.
Sophie Marchessou, Mirakl’s executive vice president customer success B2C, said: “Our technology has supported Superdrug to already onboard an impressive 300+ carefully selected partner brands to their marketplace in time for its launch. This initial growth will drive a wider, highly curated product offering, enabling Superdrug to efficiently respond to, and go beyond their customers’ needs.”
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