Store gallery: Lush's tech-fuelled Tokyo flagship

Lush, Shinjuku Station, Tokyo

Lush has unveiled its new Japanese flagship store in Shinjuku Station, Tokyo, which will boast four floors and a shoppable window.

The ethical beauty and cosmetics retailer’s latest flagship store will be its largest store in Asia and will encourage shoppers to browse its products using its Lush Labs mobile app.

The store will have a digital shoppable window, where shoppers will be able to scan products on display using the Lens feature on the retailer’s app to buy curated collections and new product drops.

The store will also have no written signage, and shoppers will also be able to use the app to find out product information and see how-to videos and tutorials, with product information on the app available in English, Korean and Japanese as well as simplified Chinese.

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