Q&A: Trinny London MD on omnichannel, personalisation and Christmas
While Trinny London is not even a decade old, the beauty retailer has gone from being makeup-focused and digital first, to now focusing on omnichannel with its flagship London store and personalised services.
Smith spoke to Retail Week about how the store experience and online retail work cohesively together, its over 45+ demographic, and why it’s taking Christmas gifting seriously now.
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