There are familiar things to work around – meetings in the city with bankers, analysts or investors, a lunch with accountants or perhaps a store visit.

But Lush co-founder and chief executive Mark Constantine is not a traditional retail boss. As we start the interview, he warns me he must leave no later than midday as he has to guide a boat tour in the January drizzle on the lookout for birds including waders, ducks and spoonbills. Poole Harbour boasts the largest flock of the latter in Britain, he tells me.

“I’m an expert on Poole Harbour, so along with a colleague, we’ll guide the tour – about 70 people have paid to come along,” says Constantine, who adds that he has led five tours of a similar kind in recent weeks and is booked up for the rest of 2020.