Lush unveils ‘game-changing’ store concepts focused on product innovation

Lush Perfume Library, Florence

Lush has launched two new retail formats in Paris and Florence, reiterating its commitment to “ongoing investment in game-changing store concepts”.

The ethical beauty retailer has launched a Fresh & Flowers store in Paris, which will stock freshly made face, body and hair products without preservatives, with some products prepared on-demand in-store.

Following the permanent florists in Lush’s Liverpool and Tokyo flagships, the retailer will also have a florist in its new Paris branch including products that will be infused with flowers stocked in-store.

The beauty retailer will also stock its largest collection of Lush fragrances in its new Florence store, called The Perfume Library. The branch will sell more than 70 fragrances.

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