How Next and Harrods are reinventing the beauty hall

H beauty Fragrance brands

Department store giants Next and Harrods have opened new beauty formats over the past month. Why launch a beauty store in the middle of a pandemic – when face masks are mandatory in many places – and can they shake up the industry?

Last month, Harrods unveiled a new store format that was a true departure from its central London retail emporium in Knightsbridge. 

The new store, called H Beauty, is housed in Intu’s Lakeside shopping centre in Essex, which Harrods head of beauty Mia Collins describes as “home to some of the UK’s most discerning beauty consumers”.

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