Swedish perfume subscription business Sniph has launched its first UK concession in luxury department store Harvey Nichols.

The fragrance specialist, which launched online in the UK last year, will be sold in Harvey Nichols’ Knightsbridge flagship until October.

The Swedish start-up, which has partnerships with over 40 perfumeries and sends sample bottles to subscribers on a monthly basis, will sell its six most popular fragrances in-store.

Shoppers are able to build their own perfume gift box in-store for £14, or subscribe for a three-, six- or 12-month period.

Sniph co-founder and chief executive Lisa Kjellqvist said: “We’re thrilled to be able to bring the Sniph experience in-store at Harvey Nichols and get closer to our members and shoppers.

“The whole process of discovering and buying new perfumes can be quite time-consuming, difficult and expensive. We want to remove these barriers and show people how fun and accessible it can really be. Our goal is to help people find favourite perfumes to match with different moods and occasions.”

Harvey Nichols beauty buying director Jo Osborne added: “We are very excited to be launching Sniph into Harvey Nichols Knightsbridge. We pride ourselves on our extensive and niche fragrance offering and we know the concept of Sniph will be a much-welcomed addition.”