Boots partners with Rihanna cosmetics brand Fenty Beauty

fenty

Boots has teamed up with cult beauty label Fenty Beauty by Rihanna to sell the brand’s products online and in-store as part of its ongoing beauty offer revamp.

The health and beauty chain will sell Fenty Beauty across 32 of its UK stores and online as part of its plan to bolster its beauty credentials.

Boots is the second UK retailer Fenty Beauty has partnered with, alongside luxury department store Harvey Nichols.

Boots has launched a waiting list for shoppers to snap up Fenty Beauty products and will hold customer events in its London Sedley Place, Oxford Circus, Westfield White City, Glasgow, Nottingham and Newcastle next weekend to coincide with the launch.

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