Boots expands beauty offering with 400 new premium products

Boots premium haircare site

Boots has introduced a new premium and professional haircare category on its website as it expands its beauty offering and grows its market share in premium beauty.

Customers can buy the products from the retailer’s website and a selection of brands will be available in Boots’ top stores over the coming months.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.