Beauty Bay has reportedly appointed advisers in order to explore a sale.
The ecommerce beauty retailer, which is based in Manchester, is exploring investment options in a process that may lead to a sale.
According to Sky News, Beauty Bay has appointed Interpath to undertake a strategic review, with the funding search expected to begin this week ”to help stabilise and drive the business”.
The retailer sells more than 200 brands alongside its own-brand range of cosmetics, skin, body and haircare, which it launched in 2018.
The brand is owned by brothers and co-chief executives Arron and David Gabbie, who first launched it as a fragrance retailer in 1999 under the name Fragrance Bay.
In 2022, the beauty platform appointed US-based firm Threadstone Capital, which previously worked with competitor Cult Beauty on its £275m sale to THG, as it sought sale options.
The move followed the retailer’s decision to scrap a London IPO the year prior, but no transaction took place.
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