Harvey Nichols will continue to use the seven deadly sins as the inspiration for its autumn/winter fashion campaign. The retailer is extending its high-end lifestyle and fashion offer continually, and the Sins campaign promotes each department in elaborate style.
The ads, which will run in consumer fashion magazines and national newspaper supplements, play on the themes of sloth to promote the menswear ranges and gluttony to depict the luxury of the fifth floor restaurant. The campaign, photographed by Tim Bret-Day, is due to run until the end of the year.
Separately Harvey Nichols is to open its first store in Turkey via a license agreement with Unitim. The shop is due to open in Istanbul's Kanyon mall in September next year.
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