Swedish fashion giant H&M will open in Westfield Stratford City in the autumn and the store will be the second in the UK to stock its homeware collection.
The store, which will be located over three levels, will become one of the retailer’s largest in the UK.
It will feature H&M’s full range including womenswear, menswear, kidswear and homeware.
H&M country manager for the UK and Ireland Magnus Olsson said: “It is an exciting new project and we are delighted to be part of it: not only will it be Europe’s largest urban shopping centre, but also the gateway to the Olympic Park for next year’s Olympic games.
“The UK is one of the largest expansion markets for H&M this year and the new Westfield Stratford City development is an ideal location for H&M and a great addition to our store portfolio.”