Organic cotton range to launch in March
Value-fashion chain H&M is launching a clothing line for ethical consumers, using organic cotton.
H&M head of design Margareta van den Bosch said: 'These clothes are great pieces of the moment. They combine a conscious choice of materials with the latest design, allowing you to look just as good on the outside as you feel on the inside.'
The range caters for women, teens, children and babies and will be available in selected stores from March. All garments in the collection will carry a special tag.
Prices range from Eu7.90 (£5.25) for a newborn baby grow, Eu9.90 (£6.55) for a girl's dress, Eu34.90 (£23.10) for a tunic dress and Eu49.90 (£33) for jeans.
Organic cotton is grown without the use of pesticides and synthetic fertilizers. Production is limited and represents less than 1 per cent of all cotton.
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