All Hamleys articles
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Prospect AnalysisHamleys (Strategy)
As a premium toy retailer, Hamleys prides itself on its customer service and it is continuing to create engaging store environments that principally target children.
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Prospect Analysis
Technology strategy at Hamleys
Hamleys is a latecomer to multichannel retailing, giving it plenty of opportunity to develop both its presence online and its digital capabilities in store. Its online sales account for only a small proportion of the total figure, and competitors such as The Entertainer and Argos have bypassed it with their much stronger multichannel propositions.
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Prospect Analysis
Hamleys (SWOT)
Hamleys’ Regent Street flagship is a destination store that benefits from a high footfall and attracts a large number of tourists with its British heritage.
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Prospect Analysis
Hamleys (Overview)
Hamleys is an upmarket toy retailer with a quintessentially British brand image that operates nearly 200 stores worldwide and around 20 in the UK.
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Prospect Analysis
Stores at Hamleys
Hamleys trades through around 20 stores in the UK which span formats such as its Regent Street flagship, airport outlets and department concessions. The toy specialist has closed a significant number of locations in order to improve its profitability.
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Prospect Analysis
Hamleys (People)
Former Debenhams international boss David Smith joined as chief executive in January 2020 but left abruptly in August 2020.
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Prospect Analysis
Hamleys (Financials)
Hamleys has had a tumultuous few years with UK revenues declining since it was bought by Reliance Retail in 2018, and the Covid pandemic significantly impacting trade in its Regent Street store in London.
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Prospect Analysis
Ecommerce at Hamleys
The Hamleys brand is synonymous with London’s Regent Street, which has been home to the flagship store since 1881. It offers a unique in-store experience, but to date has struggled to determine what to do online.
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Prospect Analysis
Customer and marketing at Hamleys
Hamleys targets toy shoppers across all ages and genders but its core market is young children to late teens with its principal buyers being parents. Hamleys aims to provide a gender-neutral shopping experience, for instance by not using signage to distinguish between toys that are typically for boys and girls.
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Prospect Analysis
Supply chain at Hamleys
Hamleys’ UK store network is served by a single 81,000 sq ft distribution centre in Royston, Hertfordshire, whilst its overseas franchise distribution is outsourced to supply chain management partner Kuehne + Nagel at the Yantian Bonded Logistics Park in China since 2003.
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Prospect Analysis
Hamleys (Outlook)
Although its strategic review under former owners C.banner restored some profitability at a group level during 2018, new owner Reliance Industries faces an uphill battle to restore the UK business and improve profitability levels across the group going forward.
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News
Hamleys chief executive to step down after seven months
Hamleys chief executive David Smith will step down from his role in August, after just seven months with the business.
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News
Hamleys hires former Debenhams exec as new boss
Hamleys has appointed former Debenhams and The Body Shop executive David Smith as its new chief executive.
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News
Hamleys sold to Indian franchise partner
Hamleys has been snapped up by Indian titan Reliance Industries in a £70m deal.
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News
Indian giant Reliance Retail circles Hamleys
Indian retail titan Reliance Retail is reportedly in late-stage talks with Hamleys to acquire the toy retailer.
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News
Hamleys boss exits, replaced by ex-HoF finance chief
Hamleys boss Ralph Cunningham has abruptly departed the retailer and has been replaced by former House of Fraser finance chief Yong Shen.
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Gallery
Store Gallery: The best Christmas window displays
Although Christmas has lost its shine for many retailers this year, shop windows have kept their sparkle. Here are some of the high street highlights.
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News
Hamleys plunges to £12m loss as sales fall
Hamleys has swung to a full-year loss in what chief executive Ralph Cunningham described as “one of the most challenging years in UK retail history”.
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Analysis
Analysis: Does the CVA need a restructure of its own?
It was an unprecedented step – and one that consequently sent tremors pulsing through the retail and property industries.
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